In my news website surfing today, I came across this article (which I’m going to copy paste below anyhow.) I can completely see what this report states about media companies marketing things that are unsuitable for children right at them… I’m rather ambivalent about the v-chip though…

TORONTO–(BUSINESS WIRE)–Sept 14, 2000–Tri-Vision International Ltd./Lt\202e (TSE:TVL. – news)

Commission Calls for Additional Industry Steps to Improve

Existing Rating Systems

Tri-Vision International Ltd./Lt\202e today applauded the results of the study on entertainment violence released Monday, which President Clinton ordered after last year’s deadly shooting at Columbine High School in Littleton, Colorado.

The study concluded that Hollywood aggressively markets violent movies, music and electronic games to children even when they have been labeled as appropriate only for adults. The Federal Trade Commission (FTC) report found a “pervasive and aggressive” marketing of violent movies, music and electronic games to youngsters.

The report charged that Hollywood’s marketing tactics undermined the credibility of the ratings system used by the entertainment industry to warn parents about the violent content of movies, music and video games. “Such marketing frustrates parents’ attempts to make informed decisions about their children’s exposure to violent content,” said the report.

Citing examples, the FTC report found that PG-13 movies, warning parents that some material might be unsuitable for children under this age, were regularly marketed to children 11 years old and younger. “We believe in giving parents better information and more tools to help them protect their children from inappropriate material,” Gore added.

The FTC concludes that despite existing voluntary rating and labeling systems, the film, recording and video game industries have enticed young consumers to buy products deemed inappropriate for children.

Gore called for a six-month deadline for the industry to adopt the recommendations of the FTC and enforce a voluntary, uniform policy that prohibits such marketing. If the industry does not comply, Gore and running mate Sen. Joseph Lieberman said in their statement they would support tougher measures to hold the industry accountable.

The FTC report, following on the heels of studies recently released by four leading groups: the American Medical Association, the American Psychological Association, the American Academy of Pediatrics, and the American Association of Children and Adolescent Psychology which, based on over 30 years of research, concluded that viewing entertainment violence can lead to increases in aggressive attitudes, values and behaviors, particularly in children“, the groups’ statement read.

“I am encouraged by the FTC report and the Clinton Administration’s continued commitment to ensure that the important issue of protecting our children from media violence is not brushed aside and that the entertainment industry will be forced to take this initiative seriously now and in the future” stated Prof. Tim Collings, v-chip inventor and Tri-Vision International Director. “Based on all of the studies undertaken, there is compelling support for the establishment of ratings systems that meet the needs of the parents, not of the entertainment industry,” he added.

Tri-Vision International Ltd./Lt\202e is a public company founded in 1986. The Company trades on Canada’s Toronto Stock Exchange under the symbol TVL.

To learn more about the V-gis(TM) v-chip Parental TV Monitor visit www.v-gis.com; or for CATV product information visit www.tri-vision.com.

The Toronto Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.

1 Comment

  • artyste

    September 14, 2000 at 12:25 pm


    I don’t care how Hollywood markets, or who they supposedly market too.. what it comes down to is parents enforcing control over what is in their child’s environment when they are at home, and teaching their child well enough so said child can absorb the content of the atmosphere when they are not at home in a way that won’t be detrimental. Kids CAN seperate fantasy from reality. Some have a more difficult time, granted.. but parents need to notice it when they do and take appropriate steps.
    We can’t continue to live in an era where Television and media raises children while the parents are forced to watch from the sidelines because of financial demands.. or worse.. just don’t fucking care.

    Sorry.. but that *had* to come out.